P. Dillard's Mac Cosmetics 2nd post

Mac Cosmetics uses celebrity endorsements as a way to entice customers to their brand. Fans of celebrities such as: Nicki Minaj, Rhianna, Janelle Monae, Kelly and Sharon Osbourne may possibly purchase the Mac brand specifically because they are fans of those celebrities that wear, openly endorse and look great with the makeup and other beauty products Mac sells. Additionally, Macs website is full of color and graphics that provides a desire to click onto certain pages to see what else they have to offer.

Mac uses videos called instant artistry that customers can view on their official website and on Youtube. These videos provide ideas on makeup looks, shades and mixing color palettes so that customers can create looks to enhance their natural beauty.

In addition Mac has an Aids fund, (M·A·F) was established in 1994. The fund was developed to support people who are living with HIV/AIDS worldwide. As well as donating funds to communities that offer services and help to and prevent the HIV/AIDS through educational programs and services (http://en.wikipedia.org/wiki/Mac_AIDS_Fund, 2014).

Although celebrity endorsements itself does not personally entice me to purchase products or services from Mac Cosmetics or any other company. Seeing celebrity makeup looks and the social media video that Mac distributes does help those that aren’t extremely savvy with makeup applications.  Therefore, I can see how some people will become customers to the brand. I have purchased plenty of Mac products before but not because of the endorsements.  I became a customer from browsing their makeup counter and appreciating colors they offer.

Nevertheless, other individuals that are into social media campaigns and communicate via social media outlets can easily become aware of Mac and see their advertisements and become loyal customers to their brand. 

P. Dillard's Nike Technology

Nike uses a Marketing Strategy that entices its customers to continue to purchase new and updated items. For instance, Nike uses emotional marketing tactics to continuously bring in new business by creating a lasting relationship and by also providing loyalty perks to customers. Nike uses emotional branding techniques of heroism to encourage amazing customer loyalty from all over the world which also creates strong customer relations.

The Nike advertising strategy such as taking the everyday hero story and turning it into an inspiring story is what customers want to see again and again. Seeing sports heroes in commercials and showing them in versatile elements creates an illusion to the everyday customer. As an example, Nike uses the emotional aspects of human nature to draw in its customers. Customers see commercials and print advertising they can resonate with. Seeing those particular advertisements creates a subconscious desire for customers that are perhaps already Nike, athletic and performance wear customers to once again make purchases and take advantage of sales and loyalty perks.

This is turn helps Nike by increasing revenue and enabling them to provide more and more products and incentives to customers that will remain faithful to their products and services.

Nike also involves their customers in 2.0 technologies by incorporating the usage of PHOTOiD which allows customers an opportunity to choose their instagram photo, choose their shoe style, check out and share their design. This feature is another form of 2.0 technology that involves the customer and gives them the feeling of being involved in the NIKE brand.

https://photoid.nike.com/home.htm;jsessionid=F07E25CB089D3DA0057C22D9F40E00F0?lang=en_US

Consequently, Nikes Marketing has identified what works to drive business upward and has used the inspiring stories and events to encourage timeless customer loyalty by way of Facebook, Instagram, Pinterest and other social media outlets.