Tweeting all potential employees (Greg's second blog)

Countless companies have been using social media to increase public’s awareness of their brand in order to generate more sales of products and services. However some companies, such as Zurich Insurance for example, have recently started to use Twitter as a tool for recruiting potential employees. By increasing the company’s social media presence and communicating with individuals who wish to follow the company, Zurich gives insurance professionals an opportunity to interact with the corporation and to learn more about it. Additionally, its recruiting department uses Twitter to find new talent by advertising available positions and for communicating with interested job candidates.

However Zurich is not alone in finding new talent through social media networking, because according to www.mediabistro.com 92 percent of companies use outlets such as Twitter, LinkedIn and Facebook for hiring purposes.