Nike uses a Marketing
Strategy that entices its customers to continue to purchase new and updated
items. For instance, Nike uses emotional marketing tactics to continuously bring
in new business by creating a lasting relationship and by also providing
loyalty perks to customers. Nike uses emotional branding techniques of heroism to encourage amazing customer loyalty
from all over the world which also creates strong customer relations.
The
Nike advertising strategy such as taking the everyday hero story and turning it
into an inspiring story is what customers want to see again and again. Seeing
sports heroes in commercials and showing them in versatile elements creates an
illusion to the everyday customer. As an example, Nike uses the emotional
aspects of human nature to draw in its customers. Customers see commercials and
print advertising they can resonate with. Seeing those particular
advertisements creates a subconscious desire for customers that are perhaps
already Nike, athletic and performance wear customers to once again make
purchases and take advantage of sales and loyalty perks.
This is
turn helps Nike by increasing revenue and enabling them to provide more and
more products and incentives to customers that will remain faithful to their
products and services.
Nike
also involves their customers in 2.0 technologies by incorporating the usage of
PHOTOiD which allows customers an opportunity to choose their instagram photo,
choose their shoe style, check out and share their design. This feature is
another form of 2.0 technology that involves the customer and gives them the
feeling of being involved in the NIKE brand.
Consequently,
Nikes Marketing has identified what works to drive business upward and has used
the inspiring stories and events to encourage timeless customer loyalty by way
of Facebook, Instagram, Pinterest and other social media outlets.
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