Social media apps like Twitter and Instagram have allowed the public health industry to spread their message.
Recently, I was part of a national collaborative called “Step Up. Get Tested.” Our goal was to raise awareness about HIV and encourage people to get tested. One of the key objectives of the collaborative was to host several mobile testing events throughout Chicago.
The collaborative launched www.stepupgettested.com which includes a list of participating agencies, an events calendar, and can link users to local public health facilities. The collaborative used Twitter and Instagram to promote mobile testing events in advanced and encouraged people to share the post with their own social network. Social media posts were tagged with the hashtags: #sugt14 and #nhtd. During the mobile testing events the collaborative would also use social media apps to check in “live” at neighborhood health facilities that were offering free testing services. These social media posts were an easy way to gain exposure for the events and draw traffic towards the testing event.
While drafting the right post might take a little time and effort, if executed correctly, social media posts can help any organization to spread their message without spending a dime.
No comments:
Post a Comment